Mealify is an innovative app designed to streamline meal planning and grocery shopping. It offers a diverse range of recipes and generates shopping lists based on user selections, catering to various dietary preferences and ingredient availability.
Objectives: Gain a deep understanding of the market, target audience, and the current standing of the brand. Develop a comprehensive rebranding and marketing strategy.
Key Actions: Market analysis, discovery sessions with the client, establishing objectives and KPIs.
Objectives: Validate the brand concept and develop a resonant, memorable name.
Key Actions: Brand validation workshop, selection, and validation of the new brand name with the target audience.
Objectives: Design the visual and verbal identity of the brand.
Key Actions: Creation of logo, color palette, patterns, and production of the brand book.
Objectives: Develop cohesive marketing and branding materials aligned with the new identity.
Key Actions: Design and production of service catalog, promotional materials for events, and corporate branding elements.
Objectives: Update the brand’s digital presence to reflect its new identity.
Key Actions: preparation of social media posts.
Objectives: Launch the new brand into the market and evaluate its impact.
Key Actions: Execution of a launch campaign, monitoring of the implementation, analysis of results against KPIs, and adjusting strategies as necessary.
Our team meticulously planned the project, starting with strategy creation, followed by developing mindmaps and sitemaps. We then created wireframes and high-fidelity prototypes. The entire process was organized into sprints, with tasks managed through a detailed roadmap and corresponding tickets.
Our comprehensive approach ensured a seamless user experience, from the initial concept to the final product. Mealify stands as a testament to our dedication to creating user-friendly, efficient, and innovative digital solutions.
