DIGIaccess is a leading SaaS platform dedicated to making websites accessible to everyone. With a focus on low costs, rapid implementation, expert know-how, and durable solutions, DIGIaccess aims to be Europe's leader in web accessibility. The platform ensures compliance with WCAG 2.2, EN301549, and BITV standards, providing a seamless, automated approach to web accessibility.
Objectives: Gain a deep understanding of the market, target audience, and the current standing of the brand. Develop a comprehensive rebranding and marketing strategy.
Key Actions: Market analysis, discovery sessions with the client, establishing objectives and KPIs.
Objectives: Validate the brand concept and develop a resonant, memorable name.
Key Actions: Brand validation workshop, selection, and validation of the new brand name with the target audience.
Objectives: Design the visual and verbal identity of the brand.
Key Actions: Creation of logo, color palette, patterns, and production of the brand book.
Objectives: Develop cohesive marketing and branding materials aligned with the new identity.
Key Actions: Design and production of service catalog, promotional materials for events, and corporate branding elements.
Objectives: Update the brand’s digital presence to reflect its new identity.
Key Actions: preparation of social media posts.
Objectives: Launch the new brand into the market and evaluate its impact.
Key Actions: Execution of a launch campaign, monitoring of the implementation, analysis of results against KPIs, and adjusting strategies as necessary.
DIGIaccess transforms web accessibility by replacing a costly, manual process with cutting-edge automated AI technology, ensuring quick, accurate, and long-lasting compliance.
With a commitment to trust, reliability, and expert know-how, DIGIaccess delivers a streamlined solution that enhances digital inclusivity for all users, making it the preferred choice for web accessibility in Europe.
