Objectives: Gain a deep understanding of the market, target audience, and the current standing of the brand. Develop a comprehensive rebranding and marketing strategy.

Key Actions: Market analysis, discovery sessions with the client, establishing objectives and KPIs.

Objectives: Validate the brand concept and develop a resonant, memorable name.

Key Actions: Brand validation workshop, selection, and validation of the new brand name with the target audience.

Objectives: Design the visual and verbal identity of the brand.

Key Actions: Creation of logo, color palette, patterns, and production of the brand book.

Objectives: Develop cohesive marketing and branding materials aligned with the new identity.

Key Actions: Design and production of service catalog, promotional materials for events, and corporate branding elements.

Objectives: Update the brand’s digital presence to reflect its new identity.

Key Actions: preparation of social media posts.

Objectives: Launch the new brand into the market and evaluate its impact.

Key Actions: Execution of a launch campaign, monitoring of the implementation, analysis of results against KPIs, and adjusting strategies as necessary.