Figura Studio

Custom Technology Development

Digital Agency Services

Validation & Growth Hacking

Mealify is an innovative app designed to streamline meal planning and grocery shopping. It offers a diverse range of recipes and generates shopping lists based on user selections, catering to various dietary preferences and ingredient availability.

Challenge

Many individuals face difficulties with meal planning and grocery shopping, particularly when dealing with dietary restrictions or limited ingredient access. This often leads to frustration, time wastage, and discouragement in cooking healthy meals at home.

Solution

Mealify simplifies meal planning and grocery shopping by providing a wide variety of recipes and an efficient grocery list generator. It helps users find suitable recipes and generate comprehensive shopping lists quickly. The app also suggests ingredient substitutes, easing the shopping experience.

Result

Mealify has successfully reduced the time and stress associated with meal planning and grocery shopping, making healthy and delicious cooking accessible to a broader audience.

Product Design Process

ads_click

Discovery and Strategy Development

Objectives: Gain a deep understanding of the market, target audience, and the current standing of the brand. Develop a comprehensive rebranding and marketing strategy.

Key Actions: Market analysis, discovery sessions with the client, establishing objectives and KPIs.

design_services

Brand Validation and Naming

Objectives: Validate the brand concept and develop a resonant, memorable name.

Key Actions: Brand validation workshop, selection, and validation of the new brand name with the target audience.

perm_identity

Brand Identity Design

Objectives: Design the visual and verbal identity of the brand.

Key Actions: Creation of logo, color palette, patterns, and production of the brand book.

check_circle_outline

Marketing Material Creation

Objectives: Develop cohesive marketing and branding materials aligned with the new identity.

Key Actions: Design and production of service catalog, promotional materials for events, and corporate branding elements.

update

Digital Presence Revitalization

Objectives: Update the brand’s digital presence to reflect its new identity.

Key Actions: preparation of social media posts.

launch

Launch and Evaluation

Objectives: Launch the new brand into the market and evaluate its impact.

Key Actions: Execution of a launch campaign, monitoring of the implementation, analysis of results against KPIs, and adjusting strategies as necessary.