Figura Studio

Custom Technology Development

Digital Agency Services

Validation & Growth Hacking

DIGIaccess is a leading SaaS platform dedicated to making websites accessible to everyone. With a focus on low costs, rapid implementation, expert know-how, and durable solutions, DIGIaccess aims to be Europe's leader in web accessibility. The platform ensures compliance with WCAG 2.2, EN301549, and BITV standards, providing a seamless, automated approach to web accessibility.

Challenge

The primary challenge was to redesign the entire DIGIaccess website to create a clean, intuitive design that effectively communicates the company’s value proposition and enhances user trust and engagement.

Solution

Our team undertook a comprehensive redesign of the DIGIaccess website, incorporating SEO-friendly content and engaging 3D illustrations to clarify the platform's benefits. We developed a design system, wireframes, high-fidelity prototypes, and implemented the final product to ensure a cohesive and visually appealing user experience.

Result

The redesigned DIGIaccess website effectively communicates the company's strengths in web accessibility, emphasizing its speed, low costs, and durable solutions. The new design has improved user engagement and trust, positioning DIGIaccess as a trusted software and advisor in web accessibility.

Product Design Process

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Discovery and Strategy Development

Objectives: Gain a deep understanding of the market, target audience, and the current standing of the brand. Develop a comprehensive rebranding and marketing strategy.

Key Actions: Market analysis, discovery sessions with the client, establishing objectives and KPIs.

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Brand Validation and Naming

Objectives: Validate the brand concept and develop a resonant, memorable name.

Key Actions: Brand validation workshop, selection, and validation of the new brand name with the target audience.

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Brand Identity Design

Objectives: Design the visual and verbal identity of the brand.

Key Actions: Creation of logo, color palette, patterns, and production of the brand book.

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Marketing Material Creation

Objectives: Develop cohesive marketing and branding materials aligned with the new identity.

Key Actions: Design and production of service catalog, promotional materials for events, and corporate branding elements.

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Digital Presence Revitalization

Objectives: Update the brand’s digital presence to reflect its new identity.

Key Actions: preparation of social media posts.

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Launch and Evaluation

Objectives: Launch the new brand into the market and evaluate its impact.

Key Actions: Execution of a launch campaign, monitoring of the implementation, analysis of results against KPIs, and adjusting strategies as necessary.